GTA 6 pre-orders: Sensor Tower estimates about $630 million
Analyst tracking suggests the digital pre-order count is climbing fast a month before launch. Treat the numbers as estimates.
Analytics firm Sensor Tower estimates GTA VI has about 6.45 million digital pre-orders, worth roughly $630 million, as of October 18, 2026. Several outlets, including Insider Gaming, KitGuru and TweakTown, reported the figures around October 20. They are third-party estimates: Take-Two and Rockstar have not confirmed any pre-order number.
The numbers
| Metric | Estimate | Status |
|---|---|---|
| Digital pre-orders worldwide (Oct 18) | ~6.45 million | Estimate (Sensor Tower, via outlets) |
| Spending on those pre-orders (Oct 18) | ~$630 million | Estimate |
| Earlier reading (Oct 13) | ~6.08 million / ~$594 million | Estimate |
| Platform split | ~4.80M PlayStation, ~1.66M Xbox | Estimate |
| Physical boxed copies | Not included | — |
One outlier outlet gives a different PlayStation split, so the exact breakdown varies by source.
How to read them
Sensor Tower measures consumer spending on the stores it tracks. That is not Take-Two's net revenue, because platform fees and returns apply, and the data excludes boxed copies, which are a code in a box rather than a disc. Sensor Tower's Karl Kontus is quoted as projecting roughly 25 million pre-orders by release, around $2 billion; that is a forecast, not a measurement.
What to watch next
Take-Two reports quarterly results on November 9, 2026, ten days before launch. The company has not published pre-order figures so far, and fake numbers like “39 million pre-orders” have circulated, so treat claims without a named source with caution. Prices and editions are in our price and editions guide; the launch is November 19, 2026 (release date).
FAQ
How many GTA 6 pre-orders are there?
Take-Two hasn't disclosed a number. Sensor Tower estimates about 6.45 million digital pre-orders worldwide as of October 18, 2026.
Is the $630 million figure Rockstar's revenue?
No. It's an estimate of consumer spending on digital pre-orders from a third-party tracker. It is not audited revenue or profit for Take-Two.
Do these numbers include physical copies?
No. The reported Sensor Tower figures cover digital pre-orders only; boxed copies (a download code in a box) are not included.
Sources
Get GTA VI intel first
Join the MAX WANTED waitlist: the interactive Leonida map, guides and The Fixer open at launch.
Join the list
